As an agent or broker associate who’s already attended real estate school, learning how to network can definitely take your business to the next level. However, many real estate professionals struggle with finding the right networking contexts and techniques. Therefore, in this article, we’ll go over how to properly network and make acquaintances with the right people.
The first thing you should do is figure out who you want to network with and why. This is very important because, without a well-defined plan, chances are that you’ll find yourself at a real estate event and you’ll have no idea who the other attendees are and which is their role in the industry. Whether you’ve already got your real estate license or you’re almost done with your real estate courses, the key to a productive networking session is having a clear purpose and course of actions in mind. So, before you attend any real estate meeting or classes, do a little research on who else will be there and how you can help each other with your careers. Make a list of individuals you want to approach and make sure you have enough business cards to hand out; it’s always advisable to bring more than you actually think you’ll need. Next, come up with a way to introduce yourself without being too ‘salesy’ or pushy. Talk mainly about your business, but don’t overdo it; mention some other fun and easily-relatable things about you here and there, such as your hobbies. By having a good introduction, you can spark up a lot of productive conversation that can follow up afterward. Once you’re at the real estate event or at the real estate school, don’t be afraid of approaching people; everyone is excited to meet other colleagues, exchange ideas, and identify collaboration strategies that are beneficial to both parts. Plus, having the initiative to start a conversation will make you appear like a determined, confident, and trustworthy professional.
Be strategic when finding ways to get in touch with people
If you want to get in touch with a certain person, check out if you have a mutual acquaintance and nicely ask to be introduced. Another way to go about this is to find out what events they might be attending, look for associations they’re members of, and do your best to try to get in front of them in person. If that’s not possible, simply search for their contact details, see if they have a LinkedIn profile, connect online, and build a relationship.
Add value to your interactions
And by this, we mean to find something that can be of use to the people you talk with. Networking is an awesome way for both persons to get something helpful out of a potential collaboration. Hence, you should always know what you’re able to offer and how you can help the other individual. Ask questions and see how you can add value to your professional relationship. Maybe the people you get in touch with need a referral of a good copywriter or graphic designer and perhaps you know someone who can help them. When you add value to any interaction, you’ll easily establish a meaningful connection, and the people you network with won’t forget you.
Keep in touch
It does you no good if you meet the people that you wanted to talk to, exchange contact information, and you never follow up until you’re ready to actually collaborate with them. For example, if you’ve networked with a lender and you’ve never spoken to them for months since the event you met them at, they may have forgotten about you and all the work that you did to connect and network with this person may be null and void. Therefore, even if you don’t have any business plans in mind that involve the individuals you network with, it’s a great idea to send them a follow-up e-mail, add them on LinkedIn, and keep in contact with them the same way you would do with anybody that’s in your sphere of influence. You can just send them messages regularly, asking them how is their business going. Or, if you know that they’re looking to expand their career, you can recommend them some online real estate courses or a highly rated real estate school. It doesn’t have to be anything complicated; try talking about the industry, the latest trends, and be helpful. On the long run, this will make it easier for you to do business and you’ll strengthen your professional relationships, which can lead to even more networking and collaboration opportunities.
Build your personal brand
Slowly but steadily, any real estate agent can build their own brand, so that people seek to connect with them. It’s so much easier to get collaboration opportunities when individuals are seeking you out. And the simplest way to do that is by speaking at real estate events, maybe at the real estate school that you attended, or at any meet-up sessions taking place in your area. Being active in anything that interests you will help craft your personal brand online and offline. As a real estate agent, there’s nothing better than having your name be the top of mind when somebody is thinking about real estate agents in your community.
All in all, to have a strong impact and influence as a real estate agent, it’s not about who you know, it’s about who knows you. And by following these networking tips, you’ll allow people to know you and your business; and, undoubtedly, this will boost your career and help you create valuable connections. Best of luck!